I chose digital marketing because people spend most of their time online, and brands need to be where people are. Digital marketing allows businesses to reach the right audience at the right time using data, creativity, and strategy.

Unlike traditional marketing, digital marketing is:

• Measurable – you can track results in real time
• Cost-effective – even small businesses can compete
• Creative – content, design, and storytelling matter
• Fast-growing – new tools and trends keep it exciting

I also like that digital marketing combines creativity and analysis. It’s not just about ads; it’s about understanding people, creating value, and building relationships online.

Most importantly, digital marketing offers continuous learning and career growth, which motivates me to keep improving my skills.